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A frenzy of frosting

first_imgNational Cupcake Week came to a sweet conclusion on Sunday, with British Baker having whipped up the UK into a frosting frenzy. The idea behind the launch of the week last year was to support the trade by driving footfall into bakeries. We did this with a media and PR campaign, with the backing of our sponsors Renshaw and Chevler and supporters BFP Wholesale and Robert Dyas. This year, the cupcake craze reached new heights; for the first two days, ’National Cupcake Week’ was one of the most popular subjects on social media site Twitter in the UK, according to its Trending league table.Interest snowballed and, before long, everyone from Danni Minogue to former first lady Sarah Brown was tweeting about it. In fact, it was the second most talked-about topic on Twitter for two days running no mean achievement in a week where such watercooler events as the Pope’s visit, Barbara Windsor’s Eastenders exit and George Michael’s imprisonment were getting as much coverage as a meat dress on Lady Gaga.So how did a humble bakery product become one of the most talked-about subjects in the UK? This was the culmination of a five-month build-up, which began with the launch of our second-ever National Cupcake-off, to find Britain’s best cupcake baker. The eco-boutique Hotel Rafayel played host to the August cake judging event, which attracted nearly three times as many entries as last year from professional cupcake bakers. David Bennett of The Sunshine Bakery in North Allerton, Leeds, scooped the title with his banana and mango cupcake.The power of social media meant that, before long, major publications got in on the act, from BBC Good Food to consumer watchdog Which? (no, they actually liked it!), The Guardian and incredibly enough The Spectator.An army of over 200 bakers joined in the campaign, attracting coverage in national papers, and on TV and radio, including the BBC, BBC Radio 4 and Manchester, ITV, Radio Aire and Galaxy Radio even a blog from the Washington Post in the USA. The regional press went to town with stories in Manchester Evening Post, Liverpool Echo, Bath Chronicle, Newcastle Journal, Shields Gazette, Portsmouth News, Yorkshire Evening Post, The Northern Echo, Northants Chronicle & Echo, Urban Life Manchester, Notts Evening Post, Ormskirk Advertiser, Hampstead & Highgate Express.TV channel Food Network joined in the fun as a media partner, giving National Cupcake Week an on-screen and online presence, with two weeks of on-air promotions to drive awareness every half hour. The channel also staged a cupcake art installation event in the Westfield Centre, with 5,000 cupcakes making up a giant image of Olympic boxer James DeGale.With our Facebook and Twitter followership ballooning, hundreds of active blogs posted cupcake-related stories and recipes. Even non-bakers got in on the act, helping to drive awareness of the week. The event was supported on the high street by homewares retailer Robert Dyas, which ran a TV ad campaign during the week to promote its JML giant cupcake mould. Other retailers that took part in the campaign included Hobbycraft and Interflora. Waitrose, Asda, Tesco, M&S, Bart Spices, Ryland Peters & Small, Urban Coffee Company, Lurpak, Breville and Peros.The cupcake craze shows no signs of slowing and we look ahead to making the event bigger and better on 12-18 September 2011!For details, visit the main National Cupcake website page, the official Cupcake Week Face-book page and @CupcakeWeek on Twitter. The first person to mention @CupcakeWeek on Monday morning was MarketingGeni, which offered prizes to businesses with the best answers to the question: “Why does your workplace deserve to win a box of cupcakes?” Many other cupcakers followed suit with launches, prizes and offers including:Food Network UK hosted a consumer competition that attracted 13,000 entries.Coffee Republic launched a signature cupcake, with proceeds going to the Teenage Cancer Trust.The Cake Nest in High Peak, the Peak District ran a Facebook competition to win a baking kit and did a ’cupcake of the day’ every day.www.cupcakestogo.co.uk ran a 10% discount all week to celebrate National Cupcake Week.Baker Rebecca Campbell used National Cupcake Week as an opportunity to launch her bakery, Shut Yer Cakehole, in Nottingham, offering vegan, egg-free, dairy-free and gluten-free cakes, puddings and cookies.Master bakers Kindreds Bakery in Herne Hill ran a week-long ice cream theme for its cupcakes, from cookie dough to mint choc chip.Ella’s Bakehouse ran daily lucky dips to celebrate National Cupcake Week.Leakers Bakery in Bridport made hat-themed cupcakes to tie in with a local hat festival.Meningitis UK launched a new fundraising event called Time 4 Tea to coincide with National Cupcake Week.Alice Rose Cakes & Cookies launched cupcake canapés a bite-sized cupcake that is completely edible, even including the case. Scarlet Bakery had a waiting list, including London Fashion Week and the Pope! Lighting the Twitter touchpaperlast_img read more

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Phil Lesh & Friends Recreate Classic Dead Show From 1987 At Terrapin Crossroads [Full Video]

first_imgPhil Lesh and his ever-evolving cast of bandmates took the stage inside the Grate Room at his Terrapin Crossroads venue last night to recreate one of the Grateful Dead‘s classic shows. The performance on Wednesday at Lesh’s family-friendly venue was a full-set recreation of his former band’s 1987 concert originally held at Long Beach Arena in Long Beach, California on the same date, November 14th.Wednesday’s concert was the first of three “On This Day In Dead History” shows that Lesh has planned for this week, with the next two scheduled for Friday, November 16th, and Sunday, November 18th. Lesh was joined on Wednesday by Anders Osborne and Stu Allen on guitar, Steve Molitz on keys, and Nathan Graham holding down the rhythm section. Thankfully, by the power of Nugs.net, the entire show was streamed live from the San Rafael venue for Deadheads around the country to turn on, tune in and enjoy.Phil Lesh & Friends – Terrapin Crossroads – 11/14/18[Video: Nugs.net]The show begins right at the video’s 10:41 mark with that infamous, bold D-minor chord of “Shakedown Street” powering its way through the speakers. The lengthy opening jam provided the lineup with an immediate opportunity to stretch their group-mind abilities and take the title track from their 1978 Shakedown Street LP for a walk through the woods, just as the Dead used to do it. The first set continued after some solid jamming with “Little Red Rooster”, “Althea” and a cover of Bob Dylan‘s “When I Paint My Masterpiece”. The set would come to a close with the band playing through a fun version of The Meters‘ “Hey Pocky A-Way” followed by the always lively “Deal”, with Stu Allen leading the way on vocals for the dance-friendly song. To make for an even better free show stream experience, fans were encouraged to stick around at setbreak to tune into a performance from Colonel & The Mermaids.Set two started out hot with the galloping rhythm of “Maggie’s Farm” before the band quickly transitioned into “Cumberland Blues”. The second set was then off and running with an extended “Playing In The Band” > “Terrapin Station” segment, the latter featuring Phil trading off vocal duties with Allen. “Drums” > “Space” followed, as was customary by the Dead’s nightly setlists at that point in their career. The band continued with a stretch of Dead favorites (“I Need A Miracle” > “Stella Blues” > “Throwing Stones”) before ending with Bobby “Blue” Bland classic “Turn On Your Love Light”, best known to Deadheads as a quintessential Ron “Pigpen” McKernan live tune. Phil and company returned to the stage (following his organ donor rap) to close out the night with their cover of Bob Dylan’s “Quinn the Eskimo (The Mighty Quinn)”.Below, fans can also tune into the original audio from the Dead’s 1987 Long Beach performance below to hear to how well Phil and his new band did at revisiting the old show.Grateful Dead – 11/14/87 – Full Audio[Audio: Uploaded by Johnathan Aizen]Fans hoping to attend the next “On This Day In Dead History” show on Friday can click here for tickets. Although Phil Lesh has yet to announce which historical show his band will be revisiting, we do know that it was a show played on November 16th. If we had to guess, we’d bet they’ll be pulling out the setlist from the Dead’s performance at the Fillmore East on 11/16/70.Setlist: Phil Lesh & Friends | Terrapin Crossroads | San Rafael, CA | 11/14/18Set One: Shakedown Street, Little Red Rooster, Althea, When I Paint My Masterpiece, Hey Pocky A-Way, DealSet 2: Maggie’s Farm > Cumberland Blues, Playing In The Band > Terrapin Station > Drums/Space > I Need A Miracle > Stella Blue > Throwing Stones > Turn On Your Love LightEncore: Quinn the Eskimo (The Mighty Quinn)last_img read more

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Fast reaction: 3 quick takeaways from Syracuse’s 59-44 loss to No. 2 Virginia

first_img Facebook Twitter Google+ Small groups of fans began to file out of the Carrier Dome as early as the nine-minute mark in the second half, after Tyus Battle missed back-to-back free throws. The almost-certain outcome had become clear to them at that point, as Syracuse’s offense sputtered to 27 points through 31 minutes. SU’s offensive woes have now spanned three games, as the Orange (15-8, 4-6 Atlantic Coast) lost to No.2-ranked Virginia (22-1, 11-0), 59-44, on Saturday afternoon inside the Carrier Dome.In front of the biggest on-campus crowd in college basketball this season (27,083), only two SU players reached double figures for a season-worst offensive performance against the best defense in the country. The Orange has beaten a Top 10 team every season since 2006-07 but has yet to do so this season as it embarks on the final month of the regular season with eight games to play.Here are three quick takeaways from Syracuse’s loss to the Cavaliers.It’s the name of the gameAfter a fairly strong first 12 minutes offensively — SU kept pace by moving well, finding gaps and scoring opportunities in the Cavaliers’ top-ranked defense — Syracuse struggled to score the basketball. At about the seven-minute mark in the first half, sophomore guard Tyus Battle knocked down a jumper to make it 20-18. The Orange didn’t score again for six-plus minutes, resembling a recurring theme for SU: a fledgling offense.AdvertisementThis is placeholder textThe Orange has scored 70 points just twice over the past month and a half, making it difficult for even the strongest of 2-3 zones to pick up the slack against quality opponents, such as No. 2 Virginia. It won’t get much easier, as SU plays at Louisville in 48 hours, before playing formidable opposition in North Carolina, Duke and Clemson in the next month.Saturday, SU shot 4-for-21 from deep. There were few open shots. When SU did get one, it came late in the possession. Only Battle and junior point guard Frank Howard, who didn’t come off the floor, reached double figures. The Orange shot 33.3 percent from the field.PressLess than two years ago, Syracuse implemented a full-court press to stun Virginia and become Final Four bound. This time, the Orange turned to its press much earlier in the second half, after SU’s first made basket. It produced an immediate corner trap, from which the ball was knocked out of bounds. UVA broke the press, though, with a few passes on the ensuing inbounds that led to a transition bucket. The Cavaliers worked the middle of the court to produce two-on-one situations at the other end.SU utilized the press only sparingly because it pressures the other team only after made baskets, which were infrequent on the low-scoring afternoon.Staying thinSyracuse head coach Jim Boeheim historically has not played much of a bench, especially in recent years.“You only need five,” he said last week after SU’s win over Pittsburgh. “You can get by.”The only player who came off the bench Saturday was redshirt freshman forward Matthew Moyer. Boeheim said after SU’s loss at Georgia Tech on Wednesday that former walk-on guard Braedon Bayer would get time against Virginia, but he did not play. With freshman guard Howard Washington out for the season and Bourama Sidibe battling tendinitis in his knee, only Moyer comes off the bench to provide a few moments for starters to rest. He came in for Chukwu or Marek Dolezaj. Virginia finished with 27 bench points to SU’s zero. Comments Published on February 3, 2018 at 5:56 pm Contact Matthew: [email protected] | @MatthewGut21last_img read more

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Infosys to Open Innovation Hub in Arizona, Hire 1,000 American Workers by 2023

first_imgInfosys will open its next technology and innovation hub in Arizona and hire 1,000 American workers in the U.S. state by 2023, the Indian technology major announced on Sept. 20.The Arizona hub will have a special focus on autonomous technologies, Internet of Things (IOT), full-stack engineering, data science and cyber security, the Bengaluru-based firm said in a statement. Its investment in Arizona is a continuation of the company’s commitment to accelerate innovation for American enterprise by amplifying top local talent with the best global talent and to close the IT skills gap in the marketplace, it added. The hub will help the company in working even more closely with clients in the region to develop cross-functional solutions to pressing business challenges in such areas as machine learning, artificial intelligence, user experience and advanced digital technologies, including big data and cloud.  The launch will boost the commitment made by Infosys last year of hiring 10,000 American workers and reshaping the future of technology by opening technology and innovation hubs in the United States. Till date, the company has hired 5,874 American workers against this commitment, the statement added.We’re proud to announce that we will open our next Technology and Innovation Hub in #AZ and hire 1,000 American workers in the state. #InfyNews #USJobs #AZJobs Learn more: https://t.co/jtGpvsWChb pic.twitter.com/dhUSMW5i79— Infosys (@Infosys) September 20, 2018Infosys will hire employees for the Arizona innovation hub from the the state’s prestigious network institutions, as well as local professionals who will be able to upgrade their skills through the firm’s training curriculum. “The number of jobs Infosys is bringing to Arizona is fantastic news for our citizens, especially given the commitment the company makes to continual training and education in technology,” Arizona Governor Doug Ducey said in the statement. “We are thankful for companies like Infosys who enhance our efforts to prepare the workforce for the future.”“The number of jobs Infosys is bringing to Arizona is fantastic news for our citizens, especially given the commitment the company makes to continual training and education in technology,” said Gov. @dougducey. #USJobs #AZJobs pic.twitter.com/SwgCOoJ9Z4— Infosys (@Infosys) September 20, 2018Michael Crow, Professor and President, Arizona State University, welcomed Infosys in Arizona, saying, “We are excited that Infosys has selected AZ and we want to partner with you to take IoT to the next level.”The investment “will strengthen our ability to deliver for our clients across ARarizona and the Southwest and expand the local workforce to help our clients compete in the rapidly digitizing global economy,” Infosys President Ravi Kumar said.Last month, the company announced the launch of a new technology and innovation hub in Raleigh, North Carolina. The new center will train, upskill and reskill employees of Infosys and its clients as per the requirements of the new age digital technology, it had said at the time. In April this year, Infosys announced the opening of an education center in Indianapolis, where it will train and hire 3,000 American workers by 2023.The tech major company announced in March that it will be opening a new office at Hartford, Connecticut, for which it will hire 1,000 American citizens by 2022. The IT company’s latest Technology and Innovation hub will be a $20.6 million project focusing on healthcare, insurance and manufacturing, and will offer data security and data-sharing services to its clients. Through its Infosys Foundation USA, the firm has provided multiple grants for classroom technology and computer science training to teachers and schools in America. To date, more than 4.7 million students; 13,000 teachers and 21,000 schools across America, including over 7,300 students, 192 teachers and 159 schools in Arizona, have benefited from computer science training and classroom equipment funded by the foundation, the statement said. Related ItemsarizonaInfosyslast_img read more